Free Store by Jonathan Horowitz at Art Basel

Basel, 8 May 2013, Art Media Agency (AMA).

On the occasion of the Basel Art Fair, which was held from 10 June to 16 July, New York artist Jonathan Horowitz will organise the Free Store, an outdoor market open 24 hours, with the purpose of encouraging the fluid exchange of merchandises without monetary intervention.

By parodying art fair models, the artist will create “an alternate economy parallel to that of the art fair,” according to a press release. Visitors will thus be able to exchange works with objects they come in with and are ready to cede.

The artist already displayed this installation in London and in New York. More recently, he exhibited it at Art Basel Miami Beach last December.