New York, 16 August 2012, Art Media Agency (AMA).
Gallery Girls, the new “reality” show from the TV network Bravo that launched on Monday 13 August gives viewers a poor representation of the New York’s art world.
The show documents the lives of seven women in their twenties as they try to establish themselves in the New York art scene. Characters Chantal and Claudia have managed to open a commercial space. However, the rest – Kerri, Liz, Amy, and Maggie – are all interns, while Angela creates “art” photography by posing nude with flowers covering her private parts.
The first misrepresentation in this show is that Chantal and Claudia’s “commercial space” is not a gallery space at all but rather a clothing store with ’80s-style paintings on the wall. The second false representation of the gallery world is the lack of qualifications and educational background of the interns. For instance, the intelligence level of Kerri is reflected in her statement “I want to work with boutique hotels, but I don’t have the art background”, as reported by Newsweek Magazine.
Not only that, but the majority of the action in the show centers around Liz (daughter of a major collector) and Maggie, and takes place in a gallery called Eli Klein Fine Art on West Broadway in Soho, which hasn’t been the center of the art scene for over ten years.
Unfortunately, the unique and fascinating aspects of the high-end art market fail to appear in this less-than-accurate portrayal of the New York gallery world. This clearly staged reality show ends up delivering the public another banal and false impression of the real world.