Singapore, 10 October 2013, Art Media Agency (AMA).
The Financial Times has published a study based on the current situation of art galleries in Singapore.
The newspaper looked at strategies, costs and the customer composition of a Singapore gallery opened by Europeans. The case study focused on Frédéric de Senarclens, owner of Art Plural Gallery, a space which was initially intended to be located within his new house in Emerald Hill, Singapore.
The couple rented the house in order to sell works directly from their home, an idea which works well in Europe. It did not, however, catch on in Singapore. According to the newspaper “People don’t want to come to your home. Asians want to come to a gallery to see that you are established. That’s when they begin to trust you.”
Frédéric de Senarclens admits that opening the gallery had been a huge risk, as it meant quadrupling sales in order to makes ends meet. But he has declared that all is currently going well, with more sales than he had expected.
Most of his clients live in New York, Europe, Hong Kong, India and Australia. They either buy online or come into the gallery when they travel to Singapore. Around 35 % of his clients are locals, from Singapore or India.